I'm Fiona Bickerdike, a graphic design creative and strategist with a keen eye for innovative design and a sharp mind for meaningful strategy. I have worked as a designer in industry for over 15 years.

With a relentless pursuit of growth and self-renewal, I am a firm believer in continuous improvement and thrive on embracing new challenges and adapting to new opportunities. At the heart of my design philosophy lies a deep appreciation for strategy and problem-solving. I believe that every effective design solution starts with a single, powerful question: "Why?" By digging deep into research and analysis, I uncover the underlying motivations and needs that drive my clients' target audiences. From there, I craft compelling design stories that can be leveraged, providing solid foundations for long term design stories. What sets me apart is my insistence on measuring the impact of my design solutions. I believe that great design should be supported by meaningful data, and that's why I'm obsessed with tracking outcomes that prove the effectiveness of my work and offer insight into how to approach the next design creation and evolution. I hold a BA in Fashion design from Kingston University London, an MA in Fashion Design from The Royal College of Art in London, and a BA in communication design from Swinburne University of Technology.